International-market-information use across new-product-development stages
نویسندگان
چکیده
منابع مشابه
Validating and Reflecting on Market Information Processing in Really New Product Development: When to Use What Outbound Team Strategy
New product development (NPD) teams enhance their change of success when they process rich and diverse market information. However, processing market information in really new NPD is subject to high levels of uncertainty and often conducted under high levels of teamautonomy. Prior research focused on intra-team factors, such as cross-functional integration, affecting market information processi...
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The unit values of US manufacturing imports vary widely within very narrowly defined products. In cross-section, unit values are higher for varieties exported by capital and skill abundant countries, and they increase with the capital intensity of exporters’ production techniques. Over time, the same products increasingly are sourced from more disparate countries. These facts reject ‘old’ trade...
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The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to develop a comprehensive framework to investigate the integration of the NPD process and international retai...
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ژورنال
عنوان ژورنال: International Marketing Review
سال: 2018
ISSN: 0265-1335
DOI: 10.1108/imr-05-2015-0128